IMMEDIATE RELEASE: March 17, 2005|
Skin Care Industry reaches $7.7 Billion a year
About Face 4 Men joins
the growing industry offering professional quality skin care products to fight
the War against Aging
Diego, CA - March 3, 2005 - Professional quality skin care products are no longer
targeted only to women. Recent statistics show that men are spending more than
$7.7 billion a year on products that cleanse, pamper, exfoliate and hydrate - and
this number continues to grow as more men learn about the lasting effects of taking
care of their skin.
have high expectations, they want a product that works but they don't want to
fuss for a half hour every morning," said Matthew Becker, founder and owner
of About Face 4 Men, a professional, spa-quality skin care company offering the
highest technology ingredients and science combined with masculine camouflage
Face 4 Men was formulated for all skin types and is a quick and easy-to-use skin
care regimen to follow," Becker said.
Face 4 Men combines the highest grade botanical oils and extracts with patent-pending
liposomes to create the most successful and efficient skin care system designed
for men. They offer products as basic as cleanser, scrub, shave cream and shave
balm. About Face 4 Men also features products that are more advanced, such as
NO-TOX anti-aging cream which reduces fine lines and wrinkles with DMAE, SERUM
moisturizer which creates immediate improvement in skin texture with anti-oxidants
and Hyaluronic Acid, and PROTECT SPF 20 which is the only product on the market
with the SPF complex - a blend of four sunscreen agents to protect against aging
About Face 4 Men not only makes a difference in the lives
of their customers, they also donate a portion of all sales to San Diego founded
military charity Operation Homefront. Operation Homefront supports the families
of America's finest soldiers who are deployed around the world. Whether a military
family needs money or help with professional skills, such as accounting, plumbing
or carpentry, Operation Homefront serves them.
grooming industry continues to grow, and About Face 4 men wants to educate men
of the need to care for their skin. They want to make men aware of the benefits
of healthy skin, including looking more youthful and energetic, as well as resisting
aging more efficiently. "It is a war against aging out there, and you can
win that battle with About Face 4 Men," Becker said.
Face 4 Men is available exclusively online at www.AboutFace4Men.com.